Content marketing strategy

Over eight months, I devised and implemented a cohesive, multi-channel content strategy that supported DWP Digital’s objective to hire approx. 800 digital specialists in 2018/19 .

I also devised the overarching proposition and messaging for an advertising campaign that ran alongside the content marketing activity and was designed to target job candidates with specific high-priority digital skills .

Work produced included:

• Digital advertising concepts and copy – including programmatic, native and PPC
• Paid-for and organic social media content
• Internal and external blogs and opinion pieces