DWP Recruitment Infographic "Matthew"
DWP Recruitment Infographic "Phil"

Content marketing strategy

Over eight months, I devised and implemented a cohesive, multi-channel content strategy that supported DWP Digital’s objective to hire approx. 800 digital specialists in 2018/19 .

I also devised the overarching proposition and messaging for an advertising campaign that ran alongside the content marketing activity and was designed to target job candidates with specific high-priority digital skills .

Work produced included:

  • Digital advertising concepts and copy – including programmatic, native and PPC
  • Paid-for and organic social media content
  • Internal and external blogs and opinion pieces
DWP Green Banner Ad